Why Peri Mint

Our team is full of learners always looking for new ways to do things better. We share a common interest in the field of Behavioural economics and particularly its applications in the real world. The internet is full of Self-Help, productivity and business growth content, however what we found is that most content is based on personal and anecdotal learnings. What we love about Behavioural economics is its emphasis on evidence-based learning through experiments and studies conducted across the globe. The challenge though is that one needs to read heavy books on the subject or read complex and long research papers to get the full learning experience.

What we are attempting to do at Peri Mint is to scour literature for the most eye-opening and insightful research and experiments performed in the field of behavioural economics and health (Yes health is important too :), synthesize the learnings and write short byte sized articles capturing the key takeaways and the potential applications in the world of business and society in general.

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Oh yeah one more thing, we are completely free!