Snap judgments | Do superficial qualities like looks affect the odds of election for political candidates? Are we really that shallow? (3 minute read)

The Florida Effect | Does thinking about words that remind us of the elderly make us act older than we are? (3 minute read)

Experience matters | Studies has recently discovered that some industries are more immune to price hikes than others due to the cognitive evaluation. (3 minute read)

Procrastinators unite .. Tomorrow! | We all hate deadlines, but the question is, do deadlines promote better performance or detract from our work product (2 minute read)

No trouble with double | Can a simple framing of combo discounts make customers spend more money? Click here to find out (3 minute read)

A well endowed ploy | How do companies like Netflix use the ‘Endowment Effect’ to make customers sign up? We find out in a study. (2 minute read)

Work it Mama! | Do children of working mothers lag in life? Is the guilt real? Or do they thrive in the workplace? Find out here. (3 minute read)

A chilling revelation | Can shops manipulate customers by simply lowering ambient temperature? A chilling revelation awaits (3 minute read)

What’s on the menu? | Are our food choices influenced by who we dine with? Are we subconsciously sabotaging our dining experience? (3 minute read)

Look beyond looks | Does salesperson attractiveness have a bearing on how much we bargain during shopping? Find out here (3 minute read)

Friends like family | Are we more spend thrift when we shop with friends compared to family? How do our shopping partners impact us? (3 minute read)

Round off to square up | Can rounding fine amounts or loan repayments nudge customers to pay on time? Some fascinating revelations uncovered (3 minute read)

Rooting for the small guy | Can large companies successfully make the transition to natural products? We find out that these efforts may be futile (2 minute read)

A Rose by another name | For years marketers have attached pretentious product descriptors to sound eclectic, but does this cause more harm than good? (3 minute read)

Customers are silly | Do we skimp on essentials for luxuries? We’ve suspected that people don’t make wise money choices but researchers test this theory (2 minute read)

When hands are handy | Do DIY kits and self assembly products have an impact on product use and performance? Some researchers find out (2 minute read)

Exacting revenue | Do precise numbers in product advertisements and communiques have a tendency to impact customer behaviour? (2 minute read)

You snooze, you don’t lose | It’s common knowledge that sleep impacts mental faculties but can the lack of sleep lead to workplace injuries? We find out (3 minute read)